If youve ever wandered around a companys web page in search for
an address to send a press release or article off to, chances are
youve stumbled across the elusive Media Kit backlink . "Whats a
media kit?" you might inquire of . Good question.

A media kit is a kind of prepackaged PR tool that most large
corporations use, but that may come in handy for small businesses
as well. The materials within a media kit are standardized,
prewritten documents that might be printed up or pulled out of a
file for those inquiries that happen along when you least expect
it.

There are a few essential items that should be included in your
media kit: the media kit cover, a set of press releases about
many aspects of the company (including individual products),
short biographies of key individuals, copies of articles, photos,
and some types of product literature, such a data sheets or
brochures. You can put whatever else you think is relevent, but
these are some of the most common items.

A media kit cover is really just a pocketed folder for you to put
the rest of the experience inside of. However, it is often a
glossy, colorful folder with your business title or logo printed on
the front. Embossing the logo is another effect that can be a
nice attention grabber. The standard size for the media kit
cover is 9" by 12", so that 8 1/2 by 11 inch documents can easily
be stored inside.

Your media kit should add more than one press release. One
should be focused on the companys background, furnishing an
overview of the history, accomplishments, markets, products and
services offered. Dont overly dramatize your story. Most
editors will only use the data found here as a reference
for articles written about other aspects of your company. You
should also incorporate a press release for each individual merchandise
that you advertise, unless you produce an abundance of different
items. In which case, three or four of your main products
should get individual releases. If you think its necessary,
a combination release could be written about the others.

If youre not sure how to write a press release, check out
http://www.InternetWriters.com for their free of cost press release
builder. There are also examples of what a press release should
look like. If youre still wary of the world of press releases,
find a accomadation to write one for you professionally.

Individual biographies should be focused on those all the people that
would most definately be interviewed by the media as a resource for
articles. Include their full title , job title, responsibilities,
and some personal data , such as their educational
background, about their families, and certain accomplishments.

Large, black and white photos of these individuals should be
included, along with photos of products, facilities, or anything
else that might be of interest to the media. Typed captions
should be affixed to the back with a non damaging adhesive.

Including archive articles in your media kit shows that the press
has found you newsworthy before, and also gives them a nice
example of how they could base their own article. Any other
literature you add should be very important, and
not too intimidating. Many editors avoid media kits that are too
full of information, or too heavy.

Public relations might sometimes depend on how well your media kit
is put together. If you send off your initial press release and
an editor requests additonal knowledge, you should get your
media kit to them immediately, in order to help them meet their
deadlines. Also, if the information they absolutely need is not in your
media kit, they might decide to pass the story up all together.
Having a media kit is most definately not going to be the life or death
or your business, but it will save a lot of measure when youre
dealing with media many people .