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The ABCs of Cyber-Shop Set Up & Marketing:
Affordable, Big League, Cheap!

How do you set up shop online? How about one thats top-notch, so
that you can compete with the big guys, yet quick to set up, brain friendly
to maintain - - and cheap? And how can you affordably advertise your
shop once its ready to go?

Questions like these are generally brought to the total attention of
OhioHelp.net, an Ohio-based business specializing in helping
businesses worldwide with their promoting, public relations and
freelance writing services. Here are some top tips they offer
based on their own client projects.


TOP TIPS FROM OHIOHELP.NET

A. To set up shop and focus on these qualities; professional,
affordable, brain friendly to maintain (i.e. you can generate your own basic
edits with HTML code using Notepad or Frontpage, if you already
have the software), check out templates. Many web hosting
companies now offer their own for make use of when you sign up, like
Yahoo! Stores. Or check out cheap packs almost always available like this
365 pack http://www.presssuccess.com/bookstore/templates .

B. For everything in "A" above, all in one place with even more goodies,
check out membership programs like one from Bryan Winters at
http://presssuccess.com/PushButton - - Bryan is super and offers
site hosting, templates, products with resale rights for backend
sales, profit centers, etc. all with continued support and lots
more. No hype.

C. Easily sell your web site with inexpensive business cards. Make
a business card to match your website - -in color, theme, with
company / title , etc. and complete contact info. Keep it simple,
too. No need for graphics, flashy advertising mottos that could
become outdated by the time you pass your cards out, etc.

One affordable, top-quality company is Vista:
http://movingaheadcommunications.com/partners.html
(3rd row from top, blue box on right)


MARKETING TIPS:

1. Select the Free Vista offer & dont worry about their imprint
on the back. Tell your customers, potential customers, friends and every one
else that they may also get free of price business cards at this place,
save expenses and pass along the savings to their clients like we
do. (Clients do like to understand that you watch your budget!)

You might play around with different promotions and order a couple
different types of these Vista cards, too. For example, here are
two kinds used with OhioHelp.net:

- One color coordinates with the web page and simply states the
services; Marketing, Public Relations, Freelance Writing
Services. Along one edge of the business card, recipients are
invited to a section on the website with Freebies. You can do
this, too, by setting up a page that offers visitors a free of cost
report or newslettersomething from which your clients might reap
benefits.

- The other card is actually a fill-in-the-blank mini-advertising
plan. Its colorful and sizeably efficient for wallets, desks, etc. to remind
business people to regularly refer to their plans. You
could create your own special card, too. Add copywriting or
advertising tips, maybe some spelling/grammar tips for electronic mail , for
instance. Or add special tips that focus on the industries you
work with.

2. With at least one style of your business cards, utilize the Keep
it simple theme. Period. Do not utilize fancy sayings or mottos that
could be outdated by the time you distribute the cards. And no
he-man gimmicks or slang so you have an equal chance with
nonprofits, woman owners, male marketers, etc.

3. Play around with re-directing many people to your website via
different URLS or domain names, inexpensive now through places
like GoDaddy.com. And set up special pages (cyber-doorways) for
them. For example, note these pages all go to one main page & might
be tracked, reporting site statistics for later make use of with future
selling / budgeting plans:

http://movingaheadcommunications.com

http://ohiohelp.net

http://cyber-help.com


Have fun & enjoy! Be creative and experiment to see what works
best for you.