Windows Media Player 10 vs iTunes
Microsoft we are no doubt kicking themselves back in Silicon Valley all those years ago when Apple invented the iPod. Years down the line and the only way to put songs on the incredibly popular iPod was to utilize iTunes. This meant that all those ...Full Article

Corporate Branding Dont Forget Your CDs!
Companies have been selling their collateral materials such as letterhead, envelopes, business cards, etc. for many years. In fact, we commonly identify a company by its familiar logo or special color scheme. Branding works!! At the same instant, m...Full Article

Is There A Future For Spam?
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Turning your media pitch into a media hit
Anyone who has ever read a book on sales or taken a sales course hasheard it - on average it takes anywhere from 3 to 10 contacts before a saleis reached. Although sales and publicity are very different animals, theidentical rule of thumb applies w...Full Article

Leveraging Media Publicity for Your Website
Most site owners utilize online selling channels like banner ads,pay-per-click search engines, e-mail marketing, search engineoptimization, etc.But they generally miss out the most powerful selling channel fordriving hundreds of thousands of visi...Full Article

How to Ride Your Way to Media Limelight
A press release is an successful way to get your story into thehands of journalists and editors. Through the media, manystartups and small businesses are commonly transformed from littleunknown businesses to famous brands.How might you multiply...Full Article